Andy takes a consultative approach to marketing and has worked in a range of industries including education, technology, retail, professional sports, insurance services and accountancy. He is a self-professed ‘marketing geek’ that strives to benefit from the latest marketing techniques, whilst not being adverse to traditional approaches when the situation requires it. Andy previously led a persona-based strategy, global content hubs and the award-winning State of Technology in Education Report. Initially these projects were launched in the UK and then expanded to meet the needs of 10 international regions including the United States, Germany, Italy and the Middle East.