Since leaving university, Fareeha has worked as a marketer across a range of different organisations. With a background in B2B marketing, she started her marketing career in publishing before moving on to professional services and then software solutions.

In her free time, she has most recently been involved in freelance copywriting on behalf of a marketing agency.

She enjoyed doing voluntary work in Canada, including working for a not-for-profit organisation, where she encouraged members to contribute to their digital newsletter. Her experience with wholesalers of ethically sourced, hand-crafted home décor and natural health care products gave her more opportunities to be creative with content and write copy for print and online product catalogues.